Can you believe it? The final quarter of 2009 is within reach! Have you made the most of your Mediplay program this year? Does your program need a facelift? The goal here at Mediplay is to help our clients keep their audience engaged by promoting fresh and relevant educational content and practice information. To make the biggest impact on your patient base your message must be regularly updated. Next quarters updates are due September 4th. Contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it today to request your update!

For a year now I have been touting the benefits of moving from "custom content" to our subscription library plan. The majority of you have made the switch. Thank you for believing in us! I trust you have also read the wonderful testimonials many of the clients who have upgraded have made. One of my favorite quotes comes from a Dermatology practice in Raleigh. The statement comes from Colleen O'Keefe, Administrator for Dr. Audrey Echt, Dermatology.  Colleen said, "I wanted to share some real numbers with you. Since implementing Mediplay, our product sales have increased 252%. That’s pretty huge for a practice who was already doing well in the product category! Our Mediplay has paid for itself many times over!"

The number one reason for not updating content is that it is too difficult. If you haven't made the switch you are probably thinking, "How can I possibly think about updating my Mediplay program when I don't have the time to do my normal every day responsiblities?" The fact of the matter is that clients who have upgraded rave about the improvements in their program and how easy it is to update. With our library you select the topics you would like removed and what you would like to replace them with - that's it! You can also run a special every month advertising the products and services you offer.  Are you a state-of-the-art practice offering the newest product, service or procedure?  If we do not have the topic you want to promote, let us know and we will research and write it for you!  How is that for customer service?

There are not many clients left who are still on custom content — if you are one of them, give me a call or send me an email and I will help you make the most of your Mediplay program. I look forward to hearing from you!

Melanie Herron