By making waiting room time more enjoyable and informative for patients, Mediplay, Inc., is transforming physician practices across the country and helping doctors become more profitable in the process. The latest physician group to install Mediplay's network is Ear, Nose & Throat Associates of South Florida (ENT Associates) with 17 locations. Experience Mediplay this month in Chicago at AOA-26 and OTO EXPO and learn how to become a more profitable practice.

Raleigh, N.C. September 11, 2008 – Mediplay, Inc., is transforming physician practices across the country with its unique digital signage system that makes patients' waiting room time more enjoyable and informative. The latest physician group to install Mediplay's network is Ear, Nose & Throat Associates of South Florida with 17 locations. The first installation is currently underway at the ENT Associates location in Boca Raton, Fla.

"Providing valuable information to patients at the point-of-care improves profitability," said Tim Boyd, Mediplay president and chief operating officer.

Mediplay has installed video screens in physician waiting rooms across the country, including a strong base of physicians' groups in Otolaryngology, head and neck surgery. Doctors use this point-of-care digital signage as an information network so patients can become more knowledgeable. Results have shown that with Mediplay in the waiting room, physicians run a more profitable practice.

"We selected Mediplay because of its extensive library of content, which allows us to instantly provide patients with information to make them more fully aware of both our breadth of services and the expertise of our providers," said Todd Blum, CEO of Ear, Nose & Throat Associates of South Florida. "This enables us to build deeper relationships."

With its subscription-based pricing model, Mediplay gives physician groups the ability to manage the content of their information and streamlines access to an on-demand video library that helps doctors communicate their most important messages. Doctors personalize their messaging and profit from the added exposure.

"Mediplay was formed in 2004 by a physician who needed to address challenges that doctors face daily - such as how to spend more time with patients, while also improving profitability," said Boyd. "Once we install a flat-panel screen in the waiting room, the Mediplay Web-based content delivery system is used to display practice-specific product and service information at the point-of-care in each location."