The Mediplay Point-of-Care Marketing System
The Mediplay system was developed to reach out to the patients in your waiting room—the most qualified and motivated audience that there is. Without interruptions, your practice message will be communicated effectively and completely, transforming waiting time into positive, productive time. We understand your first priority is your patients, and our system lets you focus on being a healthcare provider. From concept to implementation, our expert marketing and promotion planners will be with you every step of the way.
Content from the Mediplay library is combined with a personalized content package to make programming unique to your practice. Once your solution is in place, we’ll help you make the most of it. By providing regularly scheduled updates, we keep your programming new and exciting for returning patients.
Mediplay programming is made up of 3 essential parts:
1. Extensive subscription library
- Service & treatment information increases bookings by displaying the breadth of services offered.
- We will work with you to determine the best content from our library to highlight areas within each department that you wish to promote, as well as cross-promote multiple departments at once. By creating awareness and encouraging patients to ask questions, you will drive revenue for your practice as a whole.
- Relevant patient education improves the patient experience.
- Our patient education segments help your patients understand their treatment more clearly. By translating the information into more digestible pieces, the Mediplay system helps you bridge the gap between what you know, and what you want your patients to know. Promote your practice while creating an environment that encourages provider-patient dialogue.
- Banner Zone Service and Product Promotion – Whether delivered over the entire network, regionally, or to individual locations, these static spots on 30-second rotations are designed to call your patients to act and ask informed questions. With quarterly updates, you can stay current with newly introduced specials and promotions.
- Provider Spotlights (Main Zone) – Increase patient comfort level by introducing your doctors and other providers. These full motion segments help patients become more personally committed to their care and more open to treatment and product purchasing advice.
- Administrative and Practice Specific Messages (Main Zone) – Designed to save your staff valuable time by providing policy-related information to patients, these full-motion segments provide important information for your patients while giving you and your staff the freedom to focus on their treatment. Use these messages to connect existing marketing programs, seminars or specials across all your locations, or leverage regional or local promotions.
- Animated Logo Segment (Main Zone) – Designed to reinforce your marketing image from existing web and print materials, this personalized segment brings your practice image to life.
- Web Promotion Segment (Main Zone) – Connect your patients to online tools and website features. This full motion segment is particularly useful for increasing traffic and utilization of web portal tools such as virtual provider, appointment or information requests, financing applications or online forms.
- Real-Time – Practice administrators and staff are empowered with the ability to communicate with patients instantly. This self-directed tool can be used to communicate daily welcome messages, between-update product and service promotions, or patient reminders - the message is up to you!
- Quarterly – As the Mediplay library continues to grow, new content is continuously made available. We recommend adding or swapping both library and selected personalized content on a quarterly basis to keep your messaging fresh. Regular email notifications inform you about available programming, so all you have to do is choose what you’d like to add. We also provide seasonally relevant recommendations to keep interest high throughout the year.